As citizens of the twenty-first century, many of us associate the color green with money or wealth. Logically, we associate the color with money, thus appealing to the logos of the viewer.
Seeing the way that the mother speaks to the daughter is heart wrenching and makes the viewers feel bad for the girl, appealing to their pathos as she gets screamed at and demeaned by her overbearing mother.
She reacts to the situation in the way that an average child would react, thus earning her rhetorical decorum. While playing with the Barbies, one of the dolls breaks and the girl instantly runs to her mother to ask for her assistance in fixing the Barbies.
Consequently, the audience sympathizes with the girl because they feel bad for the way she is being treated by the mother.
The audience cannot resist the rhetorical decorum of this preliminary impression of the girl. For anyone with a family, this moment in the commercial is especially heart breaking, as the audience is exposed to the truth about the mother and her inattentive qualities.
The vulnerability of such a strong figure in American society, especially one renowned for enduring grueling long-distance cycling races, is a striking means of capturing the attention and sympathy of the viewer.
After she approaches her mother for help with the Barbie debacle, she is fervently ignored. Not only does it reinforce the severity of his condition, but it also underscores the fact that Armstrong is so swept with emotion that he cannot bear to finish the sentence.
This entry was posted in Work in Progress by Rachel Stern. It emboldens the audience to believe that purchasing Nike products is inextricably correlated to fighting cancer and personal battles.
At the onset of this commercial, the innocence of the child is established, as she appears to act and play in a manner that is synonymous with the way that any happy, carefree child would behave. This girl captures the hearts of the audience by acting the way that they expect her to act.
She is acting in a way that is expected, harmonious with the expectations of the audience. Viewing this part of the ad encourages the audience to want to help the cause of NCAH in some way, which is the purpose of the commercial.
After being subjected to the way she is spoken to by her mother, the audience is urged to help this girl. In addition to emotion, kairos was also undeniably a substantial component to the effectiveness of the ad; it appeared after Armstrong had not only recently defeated cancer, but continued on to win several Tour de France races, elevating him to a lofty status comparable to a hero.
By affirming universal appeals, by invoking pathos, and by displaying its connection to a heroic cause, Nike captures support from its audience and seizes the present rhetorical situation.
The feeling of possession and ownership that the color green induces in sighted people is effective in making the audience feel bad for the child, appealing to their ethos as her mother sees her as a possession rather than an adorable daughter. Also, this opening reaches a wide audience, as the emotional devastation of a cancer diagnosis is a commonplace that would be able to reach an expansive scope of viewers.
The rhetoric of this public service announcement uses logos to capture the minds of the viewers, ethos to capture the character of the viewers, and pathos to capture their hearts.advertisement!it!gives!the!product!an!image!that!men!want. Rhetorical Analysis Sample Essay 2 Created Date: 1/10/ AM.
When writing an advertisement analysis essay, it is important to explain how popular and effective the advertisement is. Describe the rhetorical appeals, including pathos, ethos, and logo, these are concepts that provoke emotion among the target audience in an attempt to convince them to like the product.
Analysis of Commercial Advertisement Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
Essay on Analysis of Yoplait’s Advertisement Save Lids to Save Lives - Analysis of Yoplait’s Advertisement “Save Lids to Save Lives” “Even the lid is good for you.” Yoplait’s “save lids to save lives” is a very good and effective advertisement.
Sample Rhetorical Analysis Paper This is not a “perfect” paper, but it’s a decent example of a Rhetorical Analysis of a recent ad: Lance Armstrong and Nike. Ads for Rhetorical Analysis.
46 Pins First draft rhetorical analysis essay Find this Pin and more on Ads for Rhetorical Analysis by Michelle Huettl. Anti-Bullying Campaign for NVEEE on Behance See more. Advertisement showing the importance of wearing a seat belt - This is a photo manipulation between an xray of a human body and a.Download